Who is Your Audience?

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authors, book marketing, books, marketing, readers, reading, reading a book, reading books, writing a book, writing a novel, writing a story, writing advice

Whenever an author sits down and works on their WIP, there are many important aspects that go into the project. From knowing the beginning, middle and end, to character development, and an idea of what the theme might be, it is imperative to have a few things in mind when working on a book (or script, or play…).

One of these other must-haves is…who is your audience?

Meaning, who are you writing for?

Image via Flickr via Creative Commons. Photo by Sam Greenhalgh.

You’re not really writing for yourself when you work on a book. It may feel like it, especially since writing a book is a one-person project – at least, until an editor gets involved. But yes, being an author is a solo project. So that is why it may feel like you are writing the book for you. After all, it was you who came up with the story idea. It was you who found the perfect names for your characters. It was you who can foresee how this story would end. Sounds like you are your own audience, right?

Nope!

Whether you know it or not, you are writing for other people. And these people are the ones you’d like to read your book. You can’t say that your book is for everyone because it is not. Yes, anyone could read it, but not everyone is going to like it. You want readers to like your book, and not for the sake of your ego. When someone reads a book, they are on a journey created by you, the author. So, who do you want to go on the journey with you?

That is when you become aware that you have to have a target audience in mind when you set out to write a book. Is your book for men or women? Young or old? Those are the basics.

Then you have to consider what your book is about and its theme. That’s when you begin to narrow it down to who your audience is. Writing a dark thriller? Your audience are people who can stomach it. Writing a sexy romance? Your audience are women who enjoy such stories. Writing a sci-fi/fantasy? Your audience are probably are what some call “nerds” who consider “The Lord of the Rings” their favorite trilogy and movies.

Then comes your theme, what makes it unique and what stands out about it. Take my first book for example. A young woman tries to cope with her vampire boyfriend forcing her to become a vampire, or else. So, that means my target audience is mostly young and female, those who like vampire stories and prefer evil vampires over the softer ones, and may enjoy a thriller-type of story. There you go. That was my audience.

Now, that is not to say other people who are not on that list would not want to read your book. I’ve had male readers, those who aren’t really into thriller-type stories, or one that does not have a happy ending. Anyone can read your book, but not all will like it – although there is always room for surprises!

Come to think of it, learning and understanding who your audience is, is the first step towards marketing your book. And all authors – whether indie or traditional – must be aware of the marketing aspect of their books. Since selling book is a business, you have to know who your audience is as you write your book.

And you cannot create your audience or force it. It comes naturally at times, as naturally as you writing your story. Meaning, as natural as it was for your own story to form in your mind and then on paper or Scrivener, your audience will be as organic. There’s no controlling aspect to it. You cannot control who your audience is. All you can do is write what you feel is in your instincts, and your audience will take shape along with it.

Those are my two cents 🙂

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“The Dark Proposal” – on tour at Bewitching Book Tours

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authors, blog tour, Book tours, books, paranormal, paranormal books, PNR, urban fantasy, vampire books, vampire fiction, vampire novels, vampires

Hey everyone!

This week, “The Dark Proposal” is out on tour at Bewitching Book Tours! This is an opportunity to get the word out about my book, as well as stir up excitement for “Between Light and Dark”.

Special thanks to Roxanne Rhoads for arranging this tour 🙂

Here’s a look at the schedule. Please stop by to show your support!

January 15 JB’s Bookworms with Brandy Mulder (Interview)

https://jbbookworms.blogspot.com/

January 15 Fang-tastic Books (Interview)

http://fang-tasticbooks.blogspot.com

January 16 I Smell Sheep (Guest Blog)

http://www.ismellsheep.com/

January 16 Paranormalists

https://paranormalists.blogspot.com/

January 17 Roxanne’s Realm (Guest Blog)

http://www.roxannerhoads.com/

January 17 Share My Destiny

http://sharemydestiny.blogspot.com

 

January 18 Urban Fantasy Investigations (Guest Blog)

https://urbanfantasyinvestigations.blogspot.com

January 18 Lisa’s Loves Books of Course

http://lisaslovesbooksofcourse.blogspot.com/

January 18 Supernatural Central (Interview)

http://supernaturalcentral.blogspot.com

January 19 SImply Kelina

http://simplykelina.blogspot.com/

January 19 Lisa’s World of Books

http://www.lisasworldofbooks.net/

January 22 Lisa-Queen of Random

http://www.Lisas2900.blogspot.com

January 22 Rabid Readers Book Blog

https://www.facebook.com/RabidReadersBookBlog

The Theme Song to The Dark Proposal’s Sequel

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authors, BlutEngel, book sequels, books, eBooks, goth, goth music, Gothic, indie authors, Indie books, songs, theme songs, vampire books, vampires, videos

I love creating playlists to all my story ideas; my iPod is full of such playlists. In the past, I have discussed what songs would play if “The Dark Proposal” had a soundtrack, and the song that inspired its sequel.

By the way, the title of the long-awaited sequel is “Between Light and Dark” 🙂

Anyway, I recently got into the music of BlutEngel – a German goth band that sings a lot about vampires, darkness and other goth topics. One of their most recent songs, “Welcome to Your New Life”, really seems to capture what Claire faces in “Between Light and Dark” as she is now a vampire, and is struggling to adjust as one.

Now, there doesn’t seem to be an official music video of the song, but I did find this on Daily Motion. I really like this song, especially as the music intensely builds and builds, and the singers tell about the new life – one that Claire now has.

Enjoy!

Writing Tip: It is OK to Change Course

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authors, fiction, fiction writing, On Writing, spreadsheets, story outline, the craft of writing, writers, writing, writing a book, writing advice, writing fiction, Writing tips

Hey,

Sorry I’ve been off the radar for about a month. I was super busy with teaching and freelancing, and of course, writing. Despite my crazy schedule, I still find the time to write, even if it simple editing or a paragraph or two. I am determined to finish my second book, and am enjoying the process while I’m at it.

Photo by Craig Chew-Moulding on Flickr via Creative Commons

That is not to say there hasn’t been bumps in the road. No, I’m not talking about this one and that one. I’m talking about the struggle to write at times. Working on this project has not been a free-flowing experience, nor has it been easy and fun. There has been doubts and overanalyzing over which scene should go next, or whether a scene works at all, or should this argument happen or not, and so on. Writing is both an art and a science, I believe. The artistic part comes when the muse does all the work and there’s stream of consciousness while writing. The scientific comes when you step back and wonder whether everything is working out just fine.

Recently, I was having problems with some scenes and even entire chapters. I felt what I had written was boring and dull, and the story was not going where I wanted it to go. As you might recall, I created a spreadsheet to outline my WIP. I had outlined the entire book with a spreadsheet, and I was trying to stick to it as loyally as I could.

But this weekend, I realized it is OK to not stick to the course, and to go off course with the outline. Once I did, I had a grand time writing – putting in 1800 words in a couple of hours, and thoroughly excited about where my story is headed. I still hope to get back on course, in terms of my spreadsheet, but I think what I’ve written has spiced things up, so to speak (no, I’m not talking about a sex scene at this point).

So, here’s my latest writing tip: it is OK to change the course. Sometimes the muse knows just what she is doing.

 

The Song That Inspired the Sequel to “The Dark Proposal”

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authors, books, Evanescence, inspirations, muse, sequels, songs, vampire books, vampire fiction, vampires, writing, writing inspirations

This week will be five years since I self-published “The Dark Proposal”. It was the first book I’ve ever written, and I felt a great sense of accomplishment and excited as I sent my baby out into the real world.

Five years since, I have grown so much as a writer and person. It’s hard to recognize myself during that time, honestly. That is why it has taken so long to write the sequel to “The Dark Proposal”.

But I’m not going to ramble on why and how the sequel has been delayed. I’ve done that enough times on this blog.

So, I’m here to present one of the inspirations behind the sequel. A few years ago, I was contemplating whether or not I wanted to write the sequel. And then I heard the song, “Lost in Paradise” by Evanescence, and it blew me away. For a while, I could see Claire saying the words to the song to her friends, Samantha and Monica. Or I could see Hilde telling Claire those words. Or any of the vampires. After all, my vampire trilogy is about the vampire world being in trouble with modern technology and surveillance threatening their existence. And also, there is a wonder among the vampires if their own existence is worth it. After all, what are they truly living for?

But that’s for a later blog post. For now, enjoy this beautiful song, “Lost in Paradise” by Evanescence:

As Stephen King Said, The First Draft is Yours…

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audiences, authors, craft of writing, editing, how to write, readers, rewriting, writers, writing, writing a book, writing a story, writing advice

When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.

Wise words from the Master himself.

As a writer, I’ve noticed there is a balance between writing for yourself and writing for your audience. It seems like it is a delicate balance because a writer wants to please his/herself but at the same time, the audience must be kept in mind. We all write for someone when we write, and that someone isn’t always ourselves.

Image by Sideways Sarah via Flickr

Who do we write for? Is there a specific person in mind? Is it a specific demographic? Group of people? When I wrote The Dark Proposal, it was for people who wanted vampires to be evil again. The abusive relationship part was for me, I admit. But I did have an audience in mind when I wrote my first book, and have one in mind for its follow-up, which I’ll get to in a future post.

But I agree with Stephen King that when we first write a novel, it is to be for ourselves. Or else, it wouldn’t be fun. Writing to please someone the first time around is exhausting and takes to fun out, I think. It is when the actual work of a story, the editing part, is when it is time to get serious about the story.

I believe editing is where we all get serious about our writing work. We become aware of the mistakes and the things that don’t make sense. We become aware of what our audience really thinks, or at least, what we think they think. We become aware that our work is going to be read by hundreds or thousands of people. We realize this is serious business here. Enough of fun stuff, let’s get serious here.

That doesn’t mean rewriting and editing can’t be fun. You may be relieved to get rid of a couple of sentences or a whole scene that doesn’t fit in with the rest of the story, once you read everything over again. And let’s face it, if we didn’t love writing, we wouldn’t mind the rewriting and editing parts. It’s part of the job, so to speak. And don’t we want our work to be as polished as possible?

Come to think of it, the first draft of a story is more than just for you. It’s a gift you give yourself. The final draft of the story is a gift to your readers.

Onward…

Another Reason Why I’ve Delayed My Sequel…

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authors, book sequels, books, depression, hell, job from hell, mental health, mental illness, sequels, vampires, writing, writing a book, writing a novel

Before I start, I just want to make a couple of announcements:

First off, I will be blogging every Friday for now on. This is to gain momentum for the sequel to my first book, which by the way, is coming along smoothly. I’ve recently finished the first draft to Chapter 7, and have begun Chapter 8. That means I am about halfway, or more, done with the first draft! If all goes well – and I think it will – I’ll have the book published by February 2018.

If I do, it would mean I let five and a half years go by between my first book and its sequel. That’s a long time for an author to take a break between books within a series. I’ve written a lot about my insecurities with writing this sequel, as well as financial reasons for not going forward with it. But I had other reasons for not working much on this book.

It all started when I first moved to Brooklyn in May 2013. From there, I got busy adjusting to life on my own, and job searching. I mentioned on this blog that my job hunt was taking away from my writing, but I had to do with what I had to do. Eventually, I did find a job in the spring of 2014. At first, I was delighted with my new job at this small arts school. But very quickly, I soon realized I was in the job from hell.

And I mean, hell. Everything you can think of that can go wrong at a job happened. For starters, it was a shady place with rumors of grant money being pocketed, parents not seeing their money going where it was supposed to go, embezzlement, you name it. The owners of the school were abusive – verbally, emotionally and psychologically. There was also harassment and slander going on. The turnover rate was very high, and there was always a wonder when the IRS would show up. I was there for 15 months before leaving, or rather, running away from the place. Soon after, I sued my former employer in small claims court for tax fraud. We settled out of court, with me getting everything I asked.

Those 15 months took a huge toll on me. Everyday I would come home miserable, angry or even totally depressed. The strain of working at an abusive workplace caused me to have a mental breakdown. It also caused me to not have the energy to do any kind of writing. I believe that if I had not taken that job, I would have finished my sequel by now, and it would’ve been released by now.

So, that was 15 months taken away from writing. Granted, I was starting to have doubts about whether I wanted to continue writing anything fictional anymore when I first began the job. I was going through some personal changes and self-discovery, and was realizing where else I could point my writing skills towards. It is important not to put your talents or skills into a single box, and to know that your talents and skills could be used for multiple things. Basically, it is not the end of the world if you do not write a book.

But I still like creating characters, writing stories, making up worlds. It may not be the sole purpose to my existence, but it is a part of it. I have learned that I have other talents and abilities to add color to my life, and I intend to use them for places that deserve them.

At the same time, it is important to not waste your time at a job, or relationship, or anything, that sucks the life out of you. Life is short, and you are precious human being. There’s no reason to waste your self-worth on someone or something that doesn’t respect you.

And if you want to create, paint, dance, act…whichever, it is important that your mind is in the right place. Creativity is like a plant: If it doesn’t get sun, it withers. Bad energy blocks creativity, and it makes it wither.

So, there you go. One of the many reasons why my sequel to The Dark Proposal has been delayed. I hope what I told you here will be of help to you!

Is A Writer’s Work Ever Done?

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am writing, authors, editing, James Joyce, novelists, Ray Bradbury, re-write, satisfaction, writers, writing, writing a book, writing a novel

As I work on the sequel to The Dark Proposal, I find myself writing and re-writing scenes or even entire chapters again and again. It is mainly because I am not satisfied enough with what I had written, so I re-write whatever I’ve done. I do this three or four times before I can say that I am satisfied with my work. Satisfied enough to move on to the next chapter (BTW, I’m up to Chapter 7 now!!!).

Which makes me wonder: is a writer’s work ever done?

Answer: Probably not.

Writers are often their worst critics. We always think there is a better word to describe a character or scene than the one we chose. We always think there are better words for our characters to use. We always think there is a better way to end a scene or chapter. There’s always the right words to use…and yet, we never seem to find them.

Famed science fiction writer Ray Bradbury was said to have put his away his work for a year, before re-reading and re-editing his WIP. James Joyce, the author of the classic novel, Ulysses, was said to have spent all day debating where to put a comma in his WIP.

Writers are never satisfied. There is always room for improvement. There is always something better to describe, explain or talk about. There is always a better word to use, or two or three. And with some stories, there are endless possibilities with the main character(s) that sometimes we wonder if we are covering all the necessary bases, and if we have to cover all of them at all.

Being a writer is frustrating.

And it is not only fiction writers, journalists, essayists, poets and songwriters who deal with this. Even college students writing their countless assigned essays are never completely satisfied with their work. When I discuss re-writing and editing one’s work with my students, I am amazed by how many admit to re-writing their essays even before they hand them in. They always say, there is always room for improvement.

Always room for improvement. So, if nothing is perfect, when does the room for improvement end? When does a writer say, enough is enough! When do we stop driving ourselves crazy?

For me, there is a level of satisfaction that comes with writing that makes me say, enough is enough. I could re-write a whole chapter ad infinitum. But it gets to the point where I cannot let my insecurities rule me like that and I have to say to myself, this chapter is good enough. I am satisfied enough with what I put down. Maybe not 100% satisfied with it, because that is starting to look like an impossibility. But 90% satisfied? 85%? Sure! I can live with that.

I may always want to improve on that chapter, and may just do so in the future before I actually publish my work. But there comes a point where I would need to stop, and say, enough is enough.

 

How Do You Choose a Story to Write?

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authors, indie writers, influences, inspiration, muse, muses, story inspirations, the art of writing, writers, writing

How does a writer decide which story they are going to work on? What makes them choose, out of all the ideas in their head, one specific one to work on and devote all their energy to?

Image via Flickr

From my perspective, it is all about timing. Sometimes there is something going on in the world that a writer has to respond to or interpret. Kind of like the 2011 novel, When She Woke by Hillary Jordan. That book is a take on the anti-abortion sentiment in the United States, which is relevant to many in recent years.

Or perhaps someone has something to say, such JRR Tolkien when he wrote The Lord of the Rings trilogy. Supposedly, he was inspired by the events of WWI, which he fought in, as well as his take on male friendships, which he supposedly felt was too fractured.

Or some writers pay attention to trends. A few years ago, BDSM erotica books were all the rage, thanks to the Fifty Shades of Grey Trilogy. At the same time, YA dystopian books were widely popular, and there were many different books of that genre.

Or quite simply, a writer is inspired by a muse, and they have to get that story out. No matter the trends, no matter what is going on in the world. There is something in their subconscious that is forcing words to get to paper, or a computer screen. Sometimes the muse chooses what book to write, not the author.

How about you? Who or what inspired you to write your most recent work?

When It Comes To Writing, Don’t Overdo It

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art of writing, authors, book sequels, novelists, On Writing, the craft of writing, the writing process, vampires, writers, writing, writing a book, writing a novel, writing a story, writing advice

Writing a book teaches you a lot of things. You think you know, but you don’t know, and writing a book is quite an experience.

Writing a sequel is the same thing, only more. You continue to grow as a writer, while also learning tons about writing a follow-up.

Click here for original image on Jim Delorey’s website

One thing I am learning about writing a sequel is, don’t overdo it.

Heck, you shouldn’t overdo it when you write a first or stand-alone book.

But as I write my sequel, I realize there are times when I lose focus and I start to overdo it with my storytelling. Writing a sequel means picking up where you left off with the first book, and carrying on into another story or extending with the first book’s story. It is not as easy as it sounds. Especially when you realize there were some things that could’ve gone into the first book, and now you’re mentioning it in the second book.

And then you realize others things could be brought up. It’s like opening a can of worms when you write.

As I mentioned in my post about writing about vampires, world building is so much fun. But at times, it can be too much fun, and you might lose direction. That was a problem I had writing my sequel; I was having too much fun exploring the vampire world that I lost track of what I wanted the story to be about. When I revisited my work recently, I saw this and had to delete or re-arrange a few things.

Writing a story is so much fun. Writing a book is such a delight. But don’t try too hard. Don’t overdo anything. You can lose track and overwhelm yourself, your characters and the story altogether.