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Megan Cashman

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Does Social Media Help Sell Books?

10 Tuesday Oct 2017

Posted by Megan in Being an Author, On Writing

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blogging, books, Facebook, indie authors, Indie books, indie writers, self-published authors, selling books, social media, Twitter, vlogging, YouTube

If you’re a newcomer author, you probably have heard that you need to establish a social media presence in order to sell your books. It may seem daunting if you are unfamiliar with how social media works when it comes to selling something, but it can be easily be learned. It also can be easily learned that some of what you hear about selling books via social media may not be true.

Image by Blogtrepreneur via Flickr

During the five years since I released my first book, I’ve learned a lot about how social media works, in terms of business. So, in this post, I am going to give my thoughts and opinions on the whole social media thing. Remember, this is based on my experience.

First things first: no, you are not going to sell books via Twitter, Facebook, Instagram and all the others.

You might have heard people tell you to provide links to your books on these social media platforms, and constantly provide these links, in order to have success as an author. But that is not how it works. In my experience, very few people are going to click on a link on Twitter or Google+, and go to Amazon or Smashwords, let alone actually buy your book. Those social media posts may come across as spam for a lot of people.

In my opinion, the best time to ever provide links to your book(s) on social media is when you have a sale, a big promo going on, or something seasonal may attract people to that link. For example, it’s October, and my books is about vampires. Since it is the month of all things dark and spooky, I will tweet a few times a link to my book on Amazon or Goodreads. It may not work; it may come across as spam. But it doesn’t hurt. I just will only do it a handful of times.

In the meantime, I better do something else with my social media presence. I need to add more content to my feeds in order to draw attention to my authorship. And that is what social media is all about: drawing attention to something. Whether it is a person, a business, a promotion, whichever – social media announces, “I am here!” And that helps get word out about your books.

Remember, selling books is a business. Writing is a craft, an art. Selling the work is a business, and social media is a big part of how businesses sell their products.

It is a way to interact with followers that could lead to sales. It is also a way to meet other people in the same field. I’ve met quite a few other authors through social media. Eventually, word gets out about your book(s) and people may just pick them up and read them.

But no, social media does not sell books. Don’t count on it, don’t rely on it.

You are probably wondering if blogging – which is form of social media – sells books. Well, I’ve had a few sales that way, but not a lot. But that is not why I blog; I do not blog to sell books. I blog to get the word out about myself as an author. I blog because it is my way of talking to people. I blog to start conversations with other authors. I blog because it is fun.

That being said, I am going to start a new way of reaching people: starting next week, I am going to vlog – meaning video blog. I am going to set up a YouTube channel where I would be doing the same thing I do here, only I’ll be speaking rather than typing/writing. No, I won’t stop blogging altogether. I like this blog, and I want to keep it going. I’ll just be finding a new way to reach people as I continue on as an author. That will happen sometime around next week.

In the meantime, I will continue using social media to get the word about myself and my book(s). And you do the same. Fill your channels with content related to you and your work. Let others get to know you. That may help – just help! – sell your work.

 

R.I.P. Nelsan Ellis

09 Sunday Jul 2017

Posted by Megan in Entertainment

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Tags

actors, celebrity deaths, HBO, Nelsan Ellis, True Blood, vampires, video, YouTube

I know I am a few days late with this, but I have to say farewell to actor Nelsan Ellis, who was best known for his role as Lafayette on HBO’s “True Blood”. He died on Friday due to heart complications at the age of 39.

Wow, just wow. So young! And so talented! He was great at portraying Lafayette, who was sometimes the comedy relief on “True Blood”. His delivery of his character’s one-liners was often the highlight of each episode. Lafayette was a memorable character, and Nelsan Ellis portrayed him very well.

From what I understand, Lafayette was killed off early in the books the show was based on. But on the show itself, Lafayette stayed until the very end. I’m glad that happened because he was the funny, no-nonsense type of character that the show needed. And Ellis played him wonderfully.

Rest in peace, Nelsan Ellis. May you entertain all the angels up there as you did in life.

Here’s a YouTube video to showcase some of Nelsan Ellis’ Lafayette’s best lines:

The Book Trailers for “The Dark Proposal”

15 Tuesday Dec 2015

Posted by Megan in Book Trailers/Videos, The Dark Proposal

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Tags

book trailers, books, eBooks, novels, vampire books, vampires, video, YouTube

At last, I finally made my book trailers for my book!

I know its been three years since I released “The Dark Proposal”, but I have been meaning to do a book trailer for it. So finally, I made not one, but two of them.

The first is what I call the teaser/cover reveal. It provides a simple summary of what the book is about:

The second is the fuller length, since it goes into more depth:

I got the photos through Creative Commons, mainly through Flickr. The haunting music, which I really love, come from Freesound. I used the programs Final Cut Pro 7, Motion, and my iPhone to do the voiceover.

I chose to do the voiceover rather than captions, because I believe hearing a voice grabs the audience more than simple words going across the screen. And yes, that is my voice 🙂

I had a lot of fun making these trailers, and I definitely look forward to making the ones for my sequel. If all goes well, I’ll be preparing to release it this time next year.

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