Who is Your Audience?

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authors, book marketing, books, marketing, readers, reading, reading a book, reading books, writing a book, writing a novel, writing a story, writing advice

Whenever an author sits down and works on their WIP, there are many important aspects that go into the project. From knowing the beginning, middle and end, to character development, and an idea of what the theme might be, it is imperative to have a few things in mind when working on a book (or script, or play…).

One of these other must-haves is…who is your audience?

Meaning, who are you writing for?

Image via Flickr via Creative Commons. Photo by Sam Greenhalgh.

You’re not really writing for yourself when you work on a book. It may feel like it, especially since writing a book is a one-person project – at least, until an editor gets involved. But yes, being an author is a solo project. So that is why it may feel like you are writing the book for you. After all, it was you who came up with the story idea. It was you who found the perfect names for your characters. It was you who can foresee how this story would end. Sounds like you are your own audience, right?

Nope!

Whether you know it or not, you are writing for other people. And these people are the ones you’d like to read your book. You can’t say that your book is for everyone because it is not. Yes, anyone could read it, but not everyone is going to like it. You want readers to like your book, and not for the sake of your ego. When someone reads a book, they are on a journey created by you, the author. So, who do you want to go on the journey with you?

That is when you become aware that you have to have a target audience in mind when you set out to write a book. Is your book for men or women? Young or old? Those are the basics.

Then you have to consider what your book is about and its theme. That’s when you begin to narrow it down to who your audience is. Writing a dark thriller? Your audience are people who can stomach it. Writing a sexy romance? Your audience are women who enjoy such stories. Writing a sci-fi/fantasy? Your audience are probably are what some call “nerds” who consider “The Lord of the Rings” their favorite trilogy and movies.

Then comes your theme, what makes it unique and what stands out about it. Take my first book for example. A young woman tries to cope with her vampire boyfriend forcing her to become a vampire, or else. So, that means my target audience is mostly young and female, those who like vampire stories and prefer evil vampires over the softer ones, and may enjoy a thriller-type of story. There you go. That was my audience.

Now, that is not to say other people who are not on that list would not want to read your book. I’ve had male readers, those who aren’t really into thriller-type stories, or one that does not have a happy ending. Anyone can read your book, but not all will like it – although there is always room for surprises!

Come to think of it, learning and understanding who your audience is, is the first step towards marketing your book. And all authors – whether indie or traditional – must be aware of the marketing aspect of their books. Since selling book is a business, you have to know who your audience is as you write your book.

And you cannot create your audience or force it. It comes naturally at times, as naturally as you writing your story. Meaning, as natural as it was for your own story to form in your mind and then on paper or Scrivener, your audience will be as organic. There’s no controlling aspect to it. You cannot control who your audience is. All you can do is write what you feel is in your instincts, and your audience will take shape along with it.

Those are my two cents 🙂

Book Review: “Kushiel’s Avatar” by Jacqueline Carey

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book reviews, books, Jacqueline Carey, Kushiel Trilogy, Kushiel's Avatar, novels, reading, reading a book, reviews, trilogies, Trilogy

While I was reading “On Writing” by Stephen King, I was also reading the final book of Jacqueline Carey’s trilogy about Phèdre nó Delaunay, the famed courtesan of Terre d’Ange, an alternative look at the history of France and the rest of the world. You may remember that I didn’t particularly enjoy the second book in this trilogy, but I just had to find out what happened to certain characters in the third book, “Kushiel’s Avatar”.

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Like its predecessors, “Avatar” is long, and slow moving in some parts. There’s a lot going on, a lot of history, and a lot of traveling. There’s a lot of characters, but only some are hard to remember. It’s a wild journey here, that includes some moments that are tender, fascinating or intense. Even more so, there are moments that are difficult to read because of the brutal abuse done to Phèdre and other characters. Remember, Phèdre has been chosen by the angel-diety, Kushiel, to experience pain and pleasure as one. And she has a mission to fulfill as the deities of Terre d’Ange guide her to stop an evil presence, so her tendency to experience pain and pleasure come in handy – for better or for worse. For this reader, it was for worse.

At the same time, Phèdre is on her own quest to free her childhood friend from a curse. This quest leads her to find the true name of God from a forgotten tribe and to risk her own safety by revealing that name at the appropriate time. While we never know what the true name of God is, we are hinted it through translations from various people who overheard.

The book then ends with a festival in Phèdre’s honor, who is at peace after nearly 15 years of defending her country, freeing her friend, seeing the world, and enduring pain that she sadly found pleasurable at times.

I found this book to be more entertaining than “Chosen”, mainly because Phèdre is more tolerable here. She is not the arrogant, foolish character she was in the previous book. Here, she is more humble, though probably because she endures suffering beyond many people’s comprehension. I still found her to be boring, however. I don’t know, Phèdre is just not an interesting character to me. She seems flat at times, with no real personality. I found many of the other characters, particularly Joscelin, Queen Ysandre, Hyacinthe, Kaneka, and the villianness Melisande Shahrizai, to be more fun to read about. I guess it had something to do with the narrative. Maybe Phèdre just isn’t a good narrator for her story, but she is for others.

The philosophy of this trilogy, love as thou wilt, also doesn’t seem to be fully shaped. Maybe I didn’t get it or something, but I also think because Phèdre is not an interesting character, it is hard to see what love as thou wilt means. I do like how the author, Jacqueline Carey, is trying to create a world where love is the law, and love rules. Or at least I think she is. I don’t know, I just felt confused at times.

What I did love about this book was the numerous countries explored here. Places that are obviously Egypt, Iraq, Ethiopia and the Congo, are lavishly described and one can imagine these places as being very beautiful – or in the place we know as Iraq, very ugly and horrifying.  I found it interesting while reading this book that the place we call Iraq, but known as Darsanga here, has a great evil coming from it that could destroy the world, and yet in our world, ISIS is the great evil hurting the world, and its coming from Iraq. Not that I think Jacqueline Carey foresaw the future, but what irony!

Anyway, the book ends happily and peacefully. The best part of this trilogy, for me at least, were the many countries and cultures explored and reimagined. I also liked Phèdre and Joscelin’s enduring love. In the previous book, those two were strained, and Joscelin did a lot of pouting, it seemed. Here, he is more vibrant and stronger, and you could feel the love between those two from the pages. It’s real, with its ups and downs and trials.

There are more books about Terre d’Ange from Jacqueline Carey, but I am not sure if I would read them. I feel as if I’ve explored the world she created enough, and its time for me to read about other worlds. It’s been a great journey, really, even though I wished Phèdre was better guide. I still recommend this series, though I do warn the reader about its shortcomings. What I believe is as soon as a reader finds what they like about the adventures of Phèdre no Delaunay, they’ll be able to read past what they don’t like about her story. One thing for sure, they’ll be in for a wild ride!

 

 

Descriptions: Too Little or Too Much?

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authors, readers, reading, reading a book, writers, writing

I feel this is a topic often debated among authors and readers: is there such a thing as too much description or too little?

Some authors go into great detail to describe important things in a book, such as a setting or a book’s tone. Others go into great detail describing something that is minor, such as a character’s appearance or one room that is shown only once in a book. And then there are authors who are altogether vague.

I don’t vague details, but I also don’t like it when authors go overboard. I’ve read books where a character’s appearance was not mentioned at all, except whether it was a male or female character. But I’ve also read books where a bedroom is described right down to a slightly open drawer or a piece of fuzz on the floor. Why did I have to know all that, especially since that bedroom plays no significant part in the story and is basically just there?

I like details that give me a good idea of what the town is all about based on its layout, what the character looks like so I could better easily picture him or her, and what a place looks like based on the immediate details. In other words, I just like the basics. I see having descriptions as a way for the author to communicate with readers rather than letting them fend for themselves while reading.

I sometimes go into a lot of detail when I write, but then I stop myself because all of that detail isn’t necessary. Sure, I may like to describe an outfit or how a house is set up, but would my readers care? Chances are, no, especially if those details don’t matter much to the story. They want to know what happens to someone, not what exactly that person is wearing.

I once saw a discussion on a writers’ forum where a character’s appearance was debated. Some said it unnecessary to mention hair and eye color, height and weight. Those who did explained that it would enforce stereotypes of say, blonde women, obese people, short men, etc. Personally, I like to know the basics of what characters look like, and I want my readers to know the same for the ones I create. Whether I am enforcing society’s expectations of certain hair colors or heights, that’s another debate. I try to do away with expectations, but sometimes how I see a character is just how I see them. I’m really not making a statement on appearances.

So anyway, descriptions are fun. It helps bring a connection between author and reader. Just as long as the author doesn’t overdo it. 🙂