Who is Your Audience?

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authors, book marketing, books, marketing, readers, reading, reading a book, reading books, writing a book, writing a novel, writing a story, writing advice

Whenever an author sits down and works on their WIP, there are many important aspects that go into the project. From knowing the beginning, middle and end, to character development, and an idea of what the theme might be, it is imperative to have a few things in mind when working on a book (or script, or play…).

One of these other must-haves is…who is your audience?

Meaning, who are you writing for?

Image via Flickr via Creative Commons. Photo by Sam Greenhalgh.

You’re not really writing for yourself when you work on a book. It may feel like it, especially since writing a book is a one-person project – at least, until an editor gets involved. But yes, being an author is a solo project. So that is why it may feel like you are writing the book for you. After all, it was you who came up with the story idea. It was you who found the perfect names for your characters. It was you who can foresee how this story would end. Sounds like you are your own audience, right?

Nope!

Whether you know it or not, you are writing for other people. And these people are the ones you’d like to read your book. You can’t say that your book is for everyone because it is not. Yes, anyone could read it, but not everyone is going to like it. You want readers to like your book, and not for the sake of your ego. When someone reads a book, they are on a journey created by you, the author. So, who do you want to go on the journey with you?

That is when you become aware that you have to have a target audience in mind when you set out to write a book. Is your book for men or women? Young or old? Those are the basics.

Then you have to consider what your book is about and its theme. That’s when you begin to narrow it down to who your audience is. Writing a dark thriller? Your audience are people who can stomach it. Writing a sexy romance? Your audience are women who enjoy such stories. Writing a sci-fi/fantasy? Your audience are probably are what some call “nerds” who consider “The Lord of the Rings” their favorite trilogy and movies.

Then comes your theme, what makes it unique and what stands out about it. Take my first book for example. A young woman tries to cope with her vampire boyfriend forcing her to become a vampire, or else. So, that means my target audience is mostly young and female, those who like vampire stories and prefer evil vampires over the softer ones, and may enjoy a thriller-type of story. There you go. That was my audience.

Now, that is not to say other people who are not on that list would not want to read your book. I’ve had male readers, those who aren’t really into thriller-type stories, or one that does not have a happy ending. Anyone can read your book, but not all will like it – although there is always room for surprises!

Come to think of it, learning and understanding who your audience is, is the first step towards marketing your book. And all authors – whether indie or traditional – must be aware of the marketing aspect of their books. Since selling book is a business, you have to know who your audience is as you write your book.

And you cannot create your audience or force it. It comes naturally at times, as naturally as you writing your story. Meaning, as natural as it was for your own story to form in your mind and then on paper or Scrivener, your audience will be as organic. There’s no controlling aspect to it. You cannot control who your audience is. All you can do is write what you feel is in your instincts, and your audience will take shape along with it.

Those are my two cents 🙂

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Why Do I Write?

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am writing, author, Being an Author, paranormal books, PNR, vampire books, vampires, why write, writing, writing a book, writing a novel, writing fiction

Happy (belated) New Year everyone! Sorry I’ve been off the radar lately. I was overwhelmed with end-of-the-semester work last month, plus I had flu-like symptoms. Then came the holidays and all the craziness that comes with it.

But here I am, and I have a little update for you regarding my WIP, the sequel to “The Dark Proposal”, “Between Light and Dark”: I have about two or three more chapters left in my draft! Isn’t that exciting?! There’s been a lot of blood, sweat and tears with this book, so I am thrilled to have gotten so far with it. 

However, there have been times when I wondered why I was writing this story and putting so much effort into it. That led to me asking myself, ‘why do I write?’

Seriously, why do I tear myself apart over something like this?

Now, the first simple answer is, because I can’t not write.

Honestly, that is what drives me to some degree. I am constantly filled with story ideas and have been since I was a little girl. The slightest moment in life, song, TV show, movie, scene in a book, etc., can set off excitement in my brain as I think about a story idea I’ve had in my head since God knows when. Or it could give birth to a whole new story idea. And if I don’t write them down, I might actually burst. It actually feels that way.

OK, so that’s half the reason. That’s like the creative, spiritual-ish reason. But what is the more logical reason?

The logical reason would because I have something to say. When I wrote “The Dark Proposal”, I had something to say about abusive relationships and evil vampires. When I first set out to write “The Cats” (which I’ve set aside), I intended to address bullying. There are some things that need to be said and some things that need to be explored. That is the logical, more down-to-earth reason why I write.

And I plan to do a lot of writing this year. Once I finish “Between Light and Dark”, I am going to take a break from “The End of Eternity” trilogy, and go back to “The Cats”. I also intend to jump on the screenplay bandwagon, and work on a love story idea that has been nagging me for a while. And then I have other ideas for novels and screenplays.

So many ideas, so little time it seems.

But it is still January, and I have plenty of time to get these three writing projects off the ground. I fully plan to make writing stories my career someday. Hopefully, I’ll be able to do that, though it would quadruple the amount of blood, sweat and tears that I am currently experiencing. Writing a story is hard work, and there’s no easy formula to it. Sometimes I feel like I’m crazy for wanting to do all this.

But I also know that I can’t imagine doing anything else.

In other words, I didn’t choose to write – writing chose me. Frankly speaking, but it certainly feels like that.

So, getting back to my first reason – I can’t not write – no matter how often I want to give up, I know there’s no else in the world I’d rather do.

So be it.

Writing Tip: It is OK to Change Course

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authors, fiction, fiction writing, On Writing, spreadsheets, story outline, the craft of writing, writers, writing, writing a book, writing advice, writing fiction, Writing tips

Hey,

Sorry I’ve been off the radar for about a month. I was super busy with teaching and freelancing, and of course, writing. Despite my crazy schedule, I still find the time to write, even if it simple editing or a paragraph or two. I am determined to finish my second book, and am enjoying the process while I’m at it.

Photo by Craig Chew-Moulding on Flickr via Creative Commons

That is not to say there hasn’t been bumps in the road. No, I’m not talking about this one and that one. I’m talking about the struggle to write at times. Working on this project has not been a free-flowing experience, nor has it been easy and fun. There has been doubts and overanalyzing over which scene should go next, or whether a scene works at all, or should this argument happen or not, and so on. Writing is both an art and a science, I believe. The artistic part comes when the muse does all the work and there’s stream of consciousness while writing. The scientific comes when you step back and wonder whether everything is working out just fine.

Recently, I was having problems with some scenes and even entire chapters. I felt what I had written was boring and dull, and the story was not going where I wanted it to go. As you might recall, I created a spreadsheet to outline my WIP. I had outlined the entire book with a spreadsheet, and I was trying to stick to it as loyally as I could.

But this weekend, I realized it is OK to not stick to the course, and to go off course with the outline. Once I did, I had a grand time writing – putting in 1800 words in a couple of hours, and thoroughly excited about where my story is headed. I still hope to get back on course, in terms of my spreadsheet, but I think what I’ve written has spiced things up, so to speak (no, I’m not talking about a sex scene at this point).

So, here’s my latest writing tip: it is OK to change the course. Sometimes the muse knows just what she is doing.

 

Does Social Media Help Sell Books?

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blogging, books, Facebook, indie authors, Indie books, indie writers, self-published authors, selling books, social media, Twitter, vlogging, YouTube

If you’re a newcomer author, you probably have heard that you need to establish a social media presence in order to sell your books. It may seem daunting if you are unfamiliar with how social media works when it comes to selling something, but it can be easily be learned. It also can be easily learned that some of what you hear about selling books via social media may not be true.

Image by Blogtrepreneur via Flickr

During the five years since I released my first book, I’ve learned a lot about how social media works, in terms of business. So, in this post, I am going to give my thoughts and opinions on the whole social media thing. Remember, this is based on my experience.

First things first: no, you are not going to sell books via Twitter, Facebook, Instagram and all the others.

You might have heard people tell you to provide links to your books on these social media platforms, and constantly provide these links, in order to have success as an author. But that is not how it works. In my experience, very few people are going to click on a link on Twitter or Google+, and go to Amazon or Smashwords, let alone actually buy your book. Those social media posts may come across as spam for a lot of people.

In my opinion, the best time to ever provide links to your book(s) on social media is when you have a sale, a big promo going on, or something seasonal may attract people to that link. For example, it’s October, and my books is about vampires. Since it is the month of all things dark and spooky, I will tweet a few times a link to my book on Amazon or Goodreads. It may not work; it may come across as spam. But it doesn’t hurt. I just will only do it a handful of times.

In the meantime, I better do something else with my social media presence. I need to add more content to my feeds in order to draw attention to my authorship. And that is what social media is all about: drawing attention to something. Whether it is a person, a business, a promotion, whichever – social media announces, “I am here!” And that helps get word out about your books.

Remember, selling books is a business. Writing is a craft, an art. Selling the work is a business, and social media is a big part of how businesses sell their products.

It is a way to interact with followers that could lead to sales. It is also a way to meet other people in the same field. I’ve met quite a few other authors through social media. Eventually, word gets out about your book(s) and people may just pick them up and read them.

But no, social media does not sell books. Don’t count on it, don’t rely on it.

You are probably wondering if blogging – which is form of social media – sells books. Well, I’ve had a few sales that way, but not a lot. But that is not why I blog; I do not blog to sell books. I blog to get the word out about myself as an author. I blog because it is my way of talking to people. I blog to start conversations with other authors. I blog because it is fun.

That being said, I am going to start a new way of reaching people: starting next week, I am going to vlog – meaning video blog. I am going to set up a YouTube channel where I would be doing the same thing I do here, only I’ll be speaking rather than typing/writing. No, I won’t stop blogging altogether. I like this blog, and I want to keep it going. I’ll just be finding a new way to reach people as I continue on as an author. That will happen sometime around next week.

In the meantime, I will continue using social media to get the word about myself and my book(s). And you do the same. Fill your channels with content related to you and your work. Let others get to know you. That may help – just help! – sell your work.

 

Scenes of Brutality: What Are We Thinking?

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art of writing, brutality, craft of writing, creative writing, Game of Thrones, graphic content, graphic scenes, Outlander, sadism, sadistic, writing a book, writing a story, writing fiction

Before I get started, I know I mentioned that I would be writing my weekly posts on Mondays. However, it looks like Tuesdays work better for my schedule. So for now on, expect posts from me on Tuesdays.

Photo via Wikimedia Commons

So, I am currently watching the Starz series Outlander on Amazon. For those who do not know, it is about a 1940s Englishwoman, Claire Beauchamp, who is transported back two hundreds in 18th century Scotland. Since this is the 1740s, there’s a lot of brutality going on, especially with a captain of the English army in Scotland, “Black Jack” Randall, who tortures the Scottish people left and right. There’s even a scene where Claire’s husband, Jamie Fraser, is tortured and then raped by Randall.

Now, I didn’t read the books that this series is based on, but I understand that the show is closely based on the books written by Diana Gabaldon. If so, it makes me wonder why she would put in a scene where a man graphically rapes another man. Yes, there are a lot of male-on-female rapes, floggings and beatings in Outlander, but it is easy to brush them off as that was the time period back then. But that scene has been haunting me. I guess it is because I’m one of those who has grown attached to Claire and Jamie, and couldn’t tolerate Jamie being tortured that way. Yes, Claire was raped or almost raped herself, but the show didn’t graphically display that as much as Jamie.

It also haunts me because last week, I was working on my WIP, which picks up where Claire McCormick and Daniel Poncher are in the trilogy. I was writing feverishly and in a stream-of-consciousness way. As a result, I ended up writing a part where Daniel graphically rapes Claire. Yeah, I did that. I went there.

Now, there are other scenes when Daniel does that, but it is not as brutal and more of a coerced sex way. But when I wrote that part, I was so bothered and disturbed that I had done that, and I ended up deleting it. Watching that scene on Outlander helped me do so.

Which has me thinking about why we writers write such graphic scenes, and just what the hell are we thinking? When I wrote that scene in my WIP, I was rattled and wondered if I have a sadistic side of me somewhere deep in my sub-conscious. I have to admit part of me felt truly satisfied with that scene, and was disappointed when I deleted it. I am now considering adding it back in.

Is there something wrong with me? Do I love torturing my characters? Am I sadistic somehow?

Heck, it makes you wonder if someone like George R. R. Martin, the author of the books that would inspire the HBO series, Game of Thrones, is sadistic. I mean, all of his characters go through hell, and some get brutally raped or brutally murdered. It is enough to leave readers and viewers shaken.

So, what are we writers thinking? Are we cruel? Or just going along with the muses in our heads?

I think the bottom line is whether these brutal scenes are worth it for the entire story. If it does not add something to the whole story, however violent it is, then it is pointless – and even sadistic. Perhaps what should be more disturbing is how violent human nature is, and we writers are just representing and expressing that in our work. If human nature were not so cruel and barbaric itself, then maybe we would not write such things.

But what of the satisfaction that comes with writing those parts? I think the reason why part of me was satisfied with the now-deleted scene where Daniel rapes Claire is because it flowed so well, from one action to another and another. The part before Daniel attacks Claire had me excited because there was so much emotion and action going on. But once I wrote the rape part, I was like, ‘what have I done?”

Is it worth having in the story? I don’t know yet, I’m still debating. But one thing I’ve been learning while watching Outlander, and even other shows, is that writers aren’t really sadists. Human nature is, and so are our muses. We’re just writing what works for the story and the characters, and what is streaming out of our consciousness.

But it is also vital for us to wonder whether all the violence is gratuitous and even worth portraying at all.

 

Writing Tip: Always Give Your Character Something to Do

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creative writing, fiction writing, fictional characters, On Writing, the art of writing, the craft of writing, the writing process, writing a book, writing fiction, writing tip, Writing tips

Years ago, I took a fiction writing course where the instructor regularly gave tips on how to write an outstanding novel. Among those tips were, always give your character something to do.

If only I had remembered that recently.

Click here for original image on Jim Delorey’s website

As I was writing the follow-up to “The Dark Proposal” a couple of weeks ago, I was hit a brick wall. I was totally stuck on where to go and what to do next with the story. It was so frustrating because I had written scenes that I was proud of, and I was delighted with where the story was going. But then suddenly, it wasn’t going anywhere. I had hit writer’s block after doing so much with my WIP.

After a few days of editing, re-writing and deleting scenes that just weren’t working, I finally realized what was wrong: the story had become boring. Why though? Why right after such powerful scenes did it suddenly take a downturn. Was it because those scenes were hard to follow? After thinking it over, the memory of that instructor came back and realized what was wrong.

Claire was not doing anything.

Right after a few good scenes, the main character of my story was doing absolutely nothing. She was practically sitting around, moping and feeling sorry for herself. She was not doing any activity, any action, nothing. Just sitting there.

Was that boring or what?

So, I erased that scene and re-wrote it, giving Claire something to do. Then I was satisfied with it.

Now I understand why that writing instructor made an emphasis on giving a character something to do. Without any action or activity, a character is just sitting there. Does that sound fun? Interesting? Enticing? Heck, if I was bored with it, chances are, so would a reader.

So lesson learned and a tip from me: always give your character something to do. It gives momentum to the story, and it keeps it flowing. A novel should be rolling effortlessly, and any stalls means a stall in the storytelling. No one likes to be bored writing or reading. Then again, so doesn’t your character! Give them something to do. They’ll thank you for it.

 

As Stephen King Said, The First Draft is Yours…

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audiences, authors, craft of writing, editing, how to write, readers, rewriting, writers, writing, writing a book, writing a story, writing advice

When you write a story, you’re telling yourself the story. When you rewrite, your main job is taking out all the things that are not the story.

Wise words from the Master himself.

As a writer, I’ve noticed there is a balance between writing for yourself and writing for your audience. It seems like it is a delicate balance because a writer wants to please his/herself but at the same time, the audience must be kept in mind. We all write for someone when we write, and that someone isn’t always ourselves.

Image by Sideways Sarah via Flickr

Who do we write for? Is there a specific person in mind? Is it a specific demographic? Group of people? When I wrote The Dark Proposal, it was for people who wanted vampires to be evil again. The abusive relationship part was for me, I admit. But I did have an audience in mind when I wrote my first book, and have one in mind for its follow-up, which I’ll get to in a future post.

But I agree with Stephen King that when we first write a novel, it is to be for ourselves. Or else, it wouldn’t be fun. Writing to please someone the first time around is exhausting and takes to fun out, I think. It is when the actual work of a story, the editing part, is when it is time to get serious about the story.

I believe editing is where we all get serious about our writing work. We become aware of the mistakes and the things that don’t make sense. We become aware of what our audience really thinks, or at least, what we think they think. We become aware that our work is going to be read by hundreds or thousands of people. We realize this is serious business here. Enough of fun stuff, let’s get serious here.

That doesn’t mean rewriting and editing can’t be fun. You may be relieved to get rid of a couple of sentences or a whole scene that doesn’t fit in with the rest of the story, once you read everything over again. And let’s face it, if we didn’t love writing, we wouldn’t mind the rewriting and editing parts. It’s part of the job, so to speak. And don’t we want our work to be as polished as possible?

Come to think of it, the first draft of a story is more than just for you. It’s a gift you give yourself. The final draft of the story is a gift to your readers.

Onward…

Is A Writer’s Work Ever Done?

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am writing, authors, editing, James Joyce, novelists, Ray Bradbury, re-write, satisfaction, writers, writing, writing a book, writing a novel

As I work on the sequel to The Dark Proposal, I find myself writing and re-writing scenes or even entire chapters again and again. It is mainly because I am not satisfied enough with what I had written, so I re-write whatever I’ve done. I do this three or four times before I can say that I am satisfied with my work. Satisfied enough to move on to the next chapter (BTW, I’m up to Chapter 7 now!!!).

Which makes me wonder: is a writer’s work ever done?

Answer: Probably not.

Writers are often their worst critics. We always think there is a better word to describe a character or scene than the one we chose. We always think there are better words for our characters to use. We always think there is a better way to end a scene or chapter. There’s always the right words to use…and yet, we never seem to find them.

Famed science fiction writer Ray Bradbury was said to have put his away his work for a year, before re-reading and re-editing his WIP. James Joyce, the author of the classic novel, Ulysses, was said to have spent all day debating where to put a comma in his WIP.

Writers are never satisfied. There is always room for improvement. There is always something better to describe, explain or talk about. There is always a better word to use, or two or three. And with some stories, there are endless possibilities with the main character(s) that sometimes we wonder if we are covering all the necessary bases, and if we have to cover all of them at all.

Being a writer is frustrating.

And it is not only fiction writers, journalists, essayists, poets and songwriters who deal with this. Even college students writing their countless assigned essays are never completely satisfied with their work. When I discuss re-writing and editing one’s work with my students, I am amazed by how many admit to re-writing their essays even before they hand them in. They always say, there is always room for improvement.

Always room for improvement. So, if nothing is perfect, when does the room for improvement end? When does a writer say, enough is enough! When do we stop driving ourselves crazy?

For me, there is a level of satisfaction that comes with writing that makes me say, enough is enough. I could re-write a whole chapter ad infinitum. But it gets to the point where I cannot let my insecurities rule me like that and I have to say to myself, this chapter is good enough. I am satisfied enough with what I put down. Maybe not 100% satisfied with it, because that is starting to look like an impossibility. But 90% satisfied? 85%? Sure! I can live with that.

I may always want to improve on that chapter, and may just do so in the future before I actually publish my work. But there comes a point where I would need to stop, and say, enough is enough.

 

How Do You Choose a Story to Write?

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authors, indie writers, influences, inspiration, muse, muses, story inspirations, the art of writing, writers, writing

How does a writer decide which story they are going to work on? What makes them choose, out of all the ideas in their head, one specific one to work on and devote all their energy to?

Image via Flickr

From my perspective, it is all about timing. Sometimes there is something going on in the world that a writer has to respond to or interpret. Kind of like the 2011 novel, When She Woke by Hillary Jordan. That book is a take on the anti-abortion sentiment in the United States, which is relevant to many in recent years.

Or perhaps someone has something to say, such JRR Tolkien when he wrote The Lord of the Rings trilogy. Supposedly, he was inspired by the events of WWI, which he fought in, as well as his take on male friendships, which he supposedly felt was too fractured.

Or some writers pay attention to trends. A few years ago, BDSM erotica books were all the rage, thanks to the Fifty Shades of Grey Trilogy. At the same time, YA dystopian books were widely popular, and there were many different books of that genre.

Or quite simply, a writer is inspired by a muse, and they have to get that story out. No matter the trends, no matter what is going on in the world. There is something in their subconscious that is forcing words to get to paper, or a computer screen. Sometimes the muse chooses what book to write, not the author.

How about you? Who or what inspired you to write your most recent work?

Influences: “The Last Vampire” by Christopher Pike

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book series, books, Christopher Pike, series, The Last Vampire, vampire books, vampire fiction, vampires, YA, YA books, Young Adult

When I was in junior high, I read a lot of vampire stories. I read books by R.L. Stine and Anne Rice. I even attempted to read Bram Stoker’s classic novel, but could not get into it. But one book that stands out during my vampire book days was “The Last Vampire” by Christopher Pike.

Here’s an overlook of the book, and the other five that followed it in a series. The books are about Sita, a 5,000 year old vampire who is, seemingly, the one and only vampire left on earth. Although she is tiny, she is incredibly beautiful, extremely strong and quick, and falls in love quite easily. The latter means she falls in love with the son of a detective, mainly because she believes the son, Ray, is the reincarnation of her husband from 5,000 years earlier, Rama.

But Sita is not the last vampire around; her maker, the world’s first vampire, Yaksha, is still out there and is looking to kill her to rid the world of vampires. Yet, Sita survives Yaksha’s attempt and turns a dying Ray into a vampire, to save his life. This breaks a promise she made to Krishna that she won’t create any vampires, and thus will always have Krishna’s grace.

Click here to find on Goodreads

So begins the adventures of Sita, Ray and Yaksha. The adventures involve a trip to Las Vegas, flashbacks to Renaissance Italy, massive explosions, the death of Ray and Yaksha, Sita meeting a non-vampire who managed to live hundreds of years through alchemy (I forget the character’s name), and being changed back into human form. She also winds up pregnant, Ray comes to back to life as some sort of ghost, the baby grows at an abnormally quick pace and later turns out to be some sort of demon that Sita has to destroy. In the end, Sita meets with space aliens – or something like that – and is able to go back in time to kill Yaksha when he is born, and thus, never becomes a vampire and returns to life as though she never lived for 5,000 years.

At the very end, readers learn that Sita’s human nerdy friend, whom she cures of AIDS, had created the story of Sita in order to cope with having full-blown AIDS, and readers are to believe that the story of the last vampire was a product of his imagination.

Hmm. Sounds like a bad movie, right?

Now that I think of it…

Anyway…

I am aware that the series is being continued, years after the sixth and final book was written. I am not sure if I will ever take a peek at any of these books, especially now that I am aware that The Last Vampire series doesn’t sound very plausible. I mean, it certainly isn’t akin to the Harry Potter series in terms of storytelling.

But I do remember a few years ago, during the Twilight craze, walking through a bookstore, and seeing The Last Vampire being marketed as a new series called Thirst. I was thrilled to see that book cover, and thrilled to have memories of my early-teen days come back to me.

Those memories included chatting with friends about Sita and her adventures, and what will happen to her next. It seemed Christopher Pike’s vampire series was widely read in the mid-90s. Also included was my introduction to Hindu mythology, which these books are heavily based on. It showed me a new world, which back then was largely influenced by Catholicism.

I also grew fascinated with vampires, and wrote little short stories about myself becoming a vampire and what sort of adventures I would have as one.

Clearly, The Last Vampire series influenced me, as imperfect as they are. They also influenced the way I created my vampires. For example, I made my vampires walk around in the sunlight, depending on how old they were. This is all thanks to Sita, who could also walk freely in the sun, although she would be exhausted later on. In addition, my vampires, like Sita, do not sleep in coffins.

Even though The Last Vampire series is not the best one out there, it still has a special place with me. It made me fall in love with vampires, let my imagination run wild, and influenced me as a writer and storyteller. Creating stories are like building blocks, and sometimes there’s just that one book that leads to the foundation stone being placed. For me, it is Christopher Pike’s The Last Vampire series.